The Opportunity
Premium automotive brands invest heavily in every part of the customer experience and journey to purchase.
From showroom design and hospitality to total immersion in the brand through sensory touchpoints.
Yet the vehicle seat where customers spend their entire driving experience, remains confined to the vehicle itself.
By integrating genuine production seats into consultation areas, waiting spaces and delivery lounges, customers can continue to experience the product throughout every conversation, configuration and purchasing decision.
The Challenge
Vehicle seats are engineered for installation within a vehicle structure and are not designed to function as standalone seating within public-facing retail environments, therefore Safely deploying vehicle seats as customer seating presents unique challenges:
Safety
– Structural mounting and support.
– Centre of gravity considerations.
– Anti-tip performance.
– Durability.
Liability
– Responsibility.
– Product Liability considerations.
– Risk management.
Scalability
– Deployment across retail environments.
– Seat specification guide card.
– Future seat replacement programme.
– Maintenance / inspection requirements.
The Solution
The Safe Momentum Automotive Showroom Seating System enables manufacturers and retailers to safely extend the vehicle experience beyond the vehicle itself.
This is achieved by combining dedicated seating adaptors supported by documented testing, traceability, auditing and lifecycle management.
Designed specifically for premium automotive brands, this system allows genuine OEM vehicle seats to be used as customer seating assets while unlocking extra engagement opportunities by allowing customers to remain connected to the brand and vehicle experience anywhere in the showroom.
Asset Tag Back View –
Seat Tracking Safety Data
Platform Safety –
Seat Assurance Checks
Asset Tag Front View –
Product Information for Customers
A Complete System
Traceability and Governance
Each seating asset is tracked from seat-to-base matching and installation through regular fixing inspections, maintenance and eventual replacement with seats from newer vehicle models. This creates a managed, repeatable process that maintains oversight, records safety checks and keeps customer seating aligned with the latest vehicle designs.
Engineered for Safety
Designed for public-facing environments, the system addresses stability, structural integrity and durability. Testing, validation and defined inspection processes support safe, consistent use throughout the asset’s operational life.
Exhibition and Tradeshow
Exhibition stands typically use standard seating, with little connection to the vehicles on display.
Using genuine OEM seats provides an alternative, allowing potential customers and media to experience the seating from current models without needing to enter the car.
This creates a practical use for the seating system while bringing an element of the vehicle itself into the wider exhibition space to continue the connection with the brand.
A New Standard for the Luxury Market
Collaboration with premium vehicle manufacturers is welcomed to explore and shape the introduction of this seating system to suit your dealer network.
